1) Figure out your focus. Do you want to write about the cute antics of your preemie? Or spend most of your time writing from the parent's perspective? Maybe an educational blog is more up your alley? Or a blending of all of these? There is no wrong or right topic. Only what you find interesting! I have tried my best to get a good mix of all things cutie pie Jack (with lots of pictures!), preemie info, serious being-a-preemie-mom advice, and random, lighthearted content. My point is that it's a good idea to have a theme, a focus, something to guide your blogging.
2) Post, post, post. You may not have many readers for quite some time, but keep it up. For the first year and a half where I took this whole blogging thing seriously, I posted five, sometimes six days a week. A post can be anything from a picture with a cute saying underneath it, to a paragraphs long rendition of your crazy weekend. Mix lighthearted with serious.
3) Publish posts on a schedule. I published items around the same time each day and created a routine where readers came to expect the structure for the first two years. I still keep this set structure to a point. In simple blogging 101 terms, the best day to post is Wednesday and the best time is noon. You will laugh when you see that I have posted this at 8:45am on a Thursday. Don't judge. Jack woke me up at 5am, which means I've had a few hours and I just can't wait anymore :) In general, weekend blogging will get the lightest traffic.
4) Read other blogs and COMMENT. There is nothing like a comment to a blogger. It's crack, seriously. When I first started out, I commented a lot. Like a crazy amount. In all reality, once your blog grows beyond the just friends and family reading stage, there are hundreds of readers for every comment left on a blog. That's why a comment is so special. It means you took the time to say "hey, I read this". It makes quite an impression. When someone sees your name a lot, chances are they will come over to your blog to see what you are up to.
5) Make your blog look spiffy. The learning curve on this one is pretty steep, but nothing you can't do or find out how on the internet. They call this HTML code. Or... learning how to work with a free blogging platform (Blogger, for instance) and be able to customize it to your taste. Interestingly enough, my foray into photography started with me just wanting better pictures on my blog. I saw some blogs that I absolutely loved. I wondered, hmmm.... what is it about this blog that I find so attractive? It was the photography. It was the clean layout. It was blog buttons. All things you need to learn eventually. And trust me, I am still learning and am working on a blog overhaul as we speak!
6) Facebook, Twitter, Pinterest, Instagram. Get on all of these. It adds a whole other dimension to blogging. A way to promote posts and to connect. Facebook was the highest source of my traffic for quite some time, until Pinterest came along. Twitter is always there, under the current, pushing things along. Instagram is my new fav. I will be adding a nifty Instagram button (a link to my Instagram profile) on the right column here soon.
Those are my quick six pointers. Shoot me a question if you need more info. I have really loved this whole blogging thing. Mostly because I have gotten to know so many of my closest preemie mama friends through it. We have to stick together!